Nowadays, online branding is all about personalizing customer experience: one strategy would be to adopt conversational marketing. It consists of engaging browsing customers in an online conversation. For iAdvize, a French major actor in conversational marketing, the objective is to make the online purchase more “human”.
Founded in 2010, iAdvize references potential clients browsing on the social media or the website of a brand. To further enhance customer experience, the French Startup launched a marketing conversational platform which identifies prospecting customers in need of advice. This service is available to any e-commerce and benefits big group such as AirFrance, Cdiscount or Total, which have seen their sales increased by 60%. Those conversations are run either by a Chabot, iAdvize employees or experts.
The highly-requested model counts 600 clients in 60 different countries and has offices across Europe, namely London, Dusseldorf, Madrid and just settled down in Boston, USA. Julien Hervouët, CEO of iAdvize, is surrounded by an international team of 185 professionals.
On October 24th, the startup raised a €32 million Series C funding round with participation from Idinvest Partners, Bpifrance, Quadrille Capital. The successful crowd-funding aims to recruit 200 employees by 2020 and to back up the new Boston office. The fund also serves for investing in Research & Development as well as for developing the expert community to perfect customers experience. The startup is on the way to becoming a global leader in Conversational Marketing.
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