Friday Inspiration is a selection of the latest innovative ideas we would like to share with our community every week.
We always love to hear (and share!) the latest & coolest collaboration between tech and other industries! This week, we focus on tech & music, as the industry has been getting a lot of attention since the introduction of AI.
One thing that we love about the music industry is its capacity to build the bridge internationally. We were delighted to watch the music video “Say Something” by Justin Timberlake, which was a collaboration with the French production company La Blogotheque.
Like any other industries, music has been disrupted by the digital wave, including machine learning that analyzes & produces music. The following examples demonstrate some of the international collaborations that brought music and AI together.
Artists and AI launching their first album
The launch of the album Hello World by the SKYGGE became a hot topic as one of the first collaborative album between artists and AI. “SKYGGE” actually stands for the cooperation of a diverse group of artists, including Stromae, Kiesza, Kyrie Kristmanson, Camille Bertault, The Pirouettes. Together, they used the AI “Flow Machine” to produce the album. Basically, the machine learns from the thousands of songs, partitions and mash-ups registered in its system and then create a soundtrack. The Director of the Spotify Creator Technology Research Lab François Pachet stresses that “musicians still fuel the machine with his/her intention, feeling, artwork” like a regular music instrument. For instance, the Canadian singer Kiesza added lyrics using a software that produces melody from her original lyrics. Such collaboration of experimental and AI music has seduced the label Flow Records that plans to release a new album of the Beatles to create what the 2018 songs of the notorious English group could have sounded like. Another international musical collaboration to come!
The first interactive concert to democratize classical music
Last month, a new genre of classical concerts was performed in the National Orchestra of Lille, in the North of France. The objective is to make classical music more accessible to the younger (and connected) generation, by experiencing the concert through the app Smartphony. The first part of the concert was an interactive concert of “Le Sacre du Printemps” by Stravinsky. First, the conductor Alexandre Boch asks the audience to vote on their smartphone for their favorite instrument. The sound of the most popular instrument is then amplified, to enhance the audience’s experience. Another interaction is an explanation of musical rhythms, followed by the empowerment of the audience that becomes the conductor of the orchestra: the spectators choose and lead the tempos of the Stravinsky’s partition. After the intermission, the 1,400 spectators listened to the original piece of “Le Sacre du Printemps” with more receptive ears. Very controversial among purists, such concert aims at democratizing classical music, with a particular target to youth. According to Alexandre Boch, the conductor of the orchestra and the experimentation, “such interactive & educational concert aims to explain the classical piece of music” using modern technologies. In addition to the educational purpose, this is a new way of experiencing music and listening to classical music from a different perspective.
Producing music from body movements
Is the dancer following the music’ rhythm or the music following the dancer’s movement? The fabricant of piano Yamaha uses AI to bridge the gap between music and body movement. “The Dance to Piano Performance System” translates body movement into musical data, that is then sent and played by the Yamaha Disklavier player piano. The flow of dancing movements impulses the music rhymes and provides a unique experience for both the performer and the audience. According to the general manager of Yamaha R&D Motoichi Tamura “We [at Yamaha] believe that AI will become a bridge between human beings and musical instruments”. The first performance was also actually an international bridge between the Japanese dancer Kiji Moriyama and German Scharoun Ensemble of the Berlin Philharmonic Orchestra. Watch the new fusion of body movements and music below:
Have a musical weekend! 😊